Do You Really Need a Website If You’re Already Selling on TikTok, Instagram & Facebook?
Yes… Unless You Enjoy Stress
Let’s talk about the modern small business hustle.
These days, you can sell anything on Social Media:
- Beauty Products
- Property
- Cooked Meals
- Coaching
- Cat Socks …………
And honestly, some people are doing incredibly well, posting reels every day, going viral, packing orders, and living their best soft-entrepreneur life.
So, the big question is:
“If I’m already selling on social media… do I still need a website?”
Short answer: Yes.
Long answer: Yessssss.
Funny answer: Unless you trust your entire business to an app run by teenagers dancing to sped-up songs… get a website.
Here’s why.
1.Social Media Is Fun… Until It Isn’t
One minute, your reel gets 200,000 views.
Next minute, it gets 12, eleven of them from your family.
Algorithms change faster than the weather in the UK.
A website is your:
- stable home
- digital headquarters
- business anchor
- “no one can delete me” zone
If Instagram shuts down tomorrow, Mark Zuckerberg will not personally message you to say:
“Sorry, babe, here are your customers back.”
2.Customers Google You When They Want to Spend Real Money
Scrolling is entertainment.
Buying is a commitment.
Committed buyers think like this:
“Let me check their website first.”
If nothing appears on Google, customers get suspicious:
- “Are they legit?”
- “Is this a side hustle or real business?”
- “Will my order arrive… or disappear into the Bermuda Triangle?”
A simple website increases trust instantly.
3. A Website Makes You Look Bigger Than You Actually Are
Let’s be real, every business starts small. Sometimes “small” means:
- you,
- your laptop,
- a ring light from Shopee,
- and a cat walking across your screen during Zoom calls.
But your website never has to reveal any of that.
Your website says:
“We are professional. We are established. We are here to take your money respectfully.”
4. Social Media Distracts Your Customers Every 3 Seconds
Picture this:
A customer loves your product.
They visit your Instagram shop.
They are this close to buying…
…but then Instagram pops up with:
“Here’s a kitten trying to put a hat on a duck.”
Customer: Goodbye wallet, hello duck.
A website keeps your customer focused on one thing:
YOU and your offer.
No distractions. No reels. No cats in hats.
5. Your Website Works When You’re Sleeping, Eating, Travelling, or Just Existing
You can’t reply to DMs 24/7.
You’re a human being, with meals to eat, naps to take, and Netflix to watch.
A website:
- answers FAQs
- shows prices
- collects orders
- takes payments
- filters enquiries
All without you lifting a finger…
or saying,
“Hi love, can you DM me your order again?”
6. Your Competitors Who Have Websites Look Automatically More Serious
Let’s be honest:
A UK customer who sees two businesses selling the same thing will always choose the one with the website.
It’s not personal.
It’s psychology.
Websites = stability.
Stability = trust.
Trust = sales.
Final Verdict: Social Media Is Your Stage. Your Website Is Your Shop.
Use both wisely.
Think of social media as:
- Marketing
- Visibility
- Entertainment
- Personality Show
Your website is:
- The Conversion Machine
- The Sales Funnel
- The “Pay Here” Counter
- The One Thing You Actually Own
Together, they make your business unstoppable.
